I love my hometown.
I like the architecture, I like the park early in the morning, I like taking long walks near the Danube. Being back in Rousse brings up so many good memories and it is all so nice, but I had been having the feeling that something was missing (aside from all my dear people around the world). It took me quite some time to realize what that was and when it hit me... I decided to immediately do something about it.
Rousse is missing art. Any kind of art. You could see the occasional tags or graffiti here and there, but that's it. And that, I don't like.
I am a huge fan of random street art and simple installations. It gives spirit and colour to a seemingly ordinary place and transforms it completely. So I started scribbling down ideas in my notebook of how to change things around here. I had to begin from somewhere.
I decided to make a couple of messages and put them on random places around town as a start. I didn't think about details: I didn't have a single clue about the materials I would need or whether it would be possible to hang the messages as high as I originally had imagined it. Luckily, it all came naturally.
For the letters I decided to use a material called Fibran, which is basically used in building constructions and industrial applications. It is light, easy to work with and comes in a pretty colour, too. I printed large A4 letters in Arial and cut out paper stencils. I outlined the letters I needed on the fibran plate and used a sharp paper knife to trace the outline. The material I decided to work with feels a lot like compressed foam and doesn't require much effort to cut but is delicate and can easily break or bruise if pushed. It is also thick (which gives a nice 3D look to the letters) and might be a little tricky to keep the perfect proportions of the letters.
I cut out four different messages: Eat slow dream fast, This won't be here tomorrow, Dance in the rain and Go on an adventure (last one still waiting to be hung on a special place). I then glued the letters to narrow wooden laths and left them all dry for a couple of days.
We didn't want to tape, glue or damage anything, so we used cable ties to hang our messages.
Тhe people we met during the installation were all so curious and positive about the whole thing, which made me very happy. I didn't know how to answer all their questions, because - honestly - it was just a spontaneous thing. I was often asked about meaning and purpose and I had to come up with a clever answer to that.
The meaning is whatever you want it to be. I don't expect you to take my words seriously and dance in the rain (but then again, why not? It sure will be fun!). I just want you to think about possibilities, nice things, adventures. I want you to see a message and relate to it. To stop for a second and look at it. Take a picture. Feel good.
The purpose is always the same: smile.
I am pretty happy with how things turned out. A lot could have been done better. We will have that in mind next time - but for now - it is all good.
I haven't got the slightest idea how long will it take before someone decides to take the messages off. If you are in Rousse you might have already seen them. If not - don't worry. New ones will replace them soon.